Off Page Search Engine Optimization

Off Page Search Engine Optimization:

Off Page Search Engine Optimization is used increasing the back links of our site. We can do this in many ways, but few things we should remember during Off Page Search Engine Optimization. Following Points are very important to get Quality Links for our website:

1. Relevance: The links which you are getting that should be relevant to your website (relevant to your product and services).

2. Context: quality links are contextual and come from sources with keyword-focused pages (pages with proper keyword density).The page which holds your link should be well-optimized and should contain enough text.

3. Difficulty: In general way quality links very difficult to obtain. Quality links may be different in case of different websites. The most quality links come from sources where your competitors are unlikely to get the same link.

4. Humanity: valuable links require a human element to obtain. We all like direct link sources, but quite often the most high-value backlinks come from sources that have a human being in control of the website. You are picking up the phone and calling a webmaster, or emailing a contact person, or networking with someone in charge of an influential site or blog at a conference. There is almost always a human being in charge of creating links on the pages you want to target.

5. Credibility: Link from where you are getting that should be credible source. Credibility depends on many factors such as Google Page Rank, frequency of cashing pages, domain age etc.

6. Authority: working alongside the credibility quotient is authority. High quality links come from authoritative sources, either in your niche or in the wide environment of the web.

7. Investment: valuable links require an investment of some sort. This factor goes hand-in-hand with the Difficulty factor. There’s an associated cost involved, whether in the development of a targeted piece of content or survey, in the purchase of the link, in the design and launch of the site, or simply in the time required to influence the influencers.

Few Off Page Search Engine Optimization ways to get the Backlinks:

1. Directory Submission:

Directory Submission is a way of getting back links from directory sites. In Directory Submission we generally use Title, Description, Keywords, Email, Name and Address etc.

2. Article Submission:

Article Submission is also a way of getting back Links. In Article Submission we first of all need an article which covers our products or services after that we submit that article on Article Sites. Generally the size of article should be 400 words to 600 words for successful submission on article sites.

3. Press Release Submission:

Press Release Submission is also known as News Submission. It is also like to Article Submission. But the size of Press Release should be 250 words to 350 words.In Press Release Submission we first of all need a press release which covers our products or services after that we submit that press release on Press Release Sites.

4. Blogging:

Blog is just like an online event diary, which we maintain regularly bur not daily basis. In Blog we express our thoughts and ideas publicly and share it.

5. Blog Comments

Blog Comments are not any new thing, we only comment on Blogs. If we want to say something about any Blog then we write a comment in comment box.

6. Forum Discussion:

Forum Discussion is an online discussion group in which we can discuss on any topic related to any field.

7. Ad Submission:

Ad Submission we write a small description of our product or service and put the links of our website in Ad and then submit it on Ad Submission sites.

8. Classified Submission:

Classified Submission is also like Ad Submission .In Classified Submission we also write a small description of our product or service and put the links of our website in Classified and then submit it on Classified Submission sites.

9. Link Exchange(Reciprocal Link):

Link Exchange (Reciprocal Link) is a mutual understanding of two sites in which they put the links on each other sites. For example if there are two sites A and B then A will put the link of B site on his site, and B will put the link of A on his site.

10. Three-way Linking:

Three-way Linking is something different from Link Exchange (Reciprocal Link). In three-way linking three sites participate. For example if A, B and C are three sites. Site B is the child site of site A. In the case of three-way linking site A will ask for link to site C and say that if site C puts the link of site A on his site then he will put the link of site C on site B.

11. Multi way Linking:

In Multi ways linking more than three sites participate. Multi ways linking provides each website with a one way non-reciprocal link. This technique has evolved from reciprocal linking.

12. Social Media Optimization(SMO):

Social Media Optimization (SMO) is a set of way to spread our thoughts publicly. Social Media Optimization includes RSS feeds, adding a "Digg This" button or YouTube. Social Media Optimization is related to search engine marketing but it is something different from Search Engine Marketing because SMO is used driving traffic from sources other than Search Engine.